UBERMEN began in 2010 as a menswear label focusing on floral, smart casual and formal attires. Since then,
the response from the market was so great; UBERMEN opened their first official flagship store, located in the
Brisbane CBD on July 2014. Brisbane was not known as a city for fashion, and the support for fashion is near
non-existing. UBERMEN, a Brisbane-based label started with the director seeing the need to change this
current situation, with the aim to show the world what Brisbane fashion can amount to.
Understanding the limited support in the fashion industry here in Brisbane, with the opening of UBERMEN’s
Brisbane flagship store, UBERMEN director saw the need to also support other local labels. This is when
UBERMEN started stocking and collaborating with various local labels including men’s and women’s
accessories, grooming, cosmetic and eco-friendly products.
To date, UBERMEN is still actively designing our own menswear lines, which are very popularly accepted by
the Brisbane market. All UBERMEN garments are designed in-house right here in Brisbane. With UBERMEN’s
menswear collection, along with the numerous labels that UBERMEN carries (both in-store and online) and the
free in-store personal styling service that UBERMEN provides – our aim is to become a one-stop-shop that all
men and women sees as “the destination” for any fashion or lifestyle needs.